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October 29, 2008, Maitland, FL - In honor of the chain's 40th anniversary, Sonny's Real Pit Bar-B-Q (Sonny's) is launching Baby Backs for Babies, an inaugural system-wide cause-related effort to benefit the March of Dimes, From November 3rd thru December 14th, a portion of the proceeds from every baby back plate (in all participating locations across the Southeast) will benefit the March of Dimes and its work to help all babies be born healthy. Sonny's has committed to raise a minimum of $25,000.
 October 29, 2008, Maitland, FL - In honor of the chain's 40th anniversary, Sonny's Real Pit Bar-B-Q (Sonny's) is launching Baby Backs for Babies, an inaugural system-wide cause-related effort to benefit the March of Dimes, From November 3rd thru December 14th, a portion of the proceeds from every baby back plate (in all participating locations across the Southeast) will benefit the March of Dimes and its work to help all babies be born healthy. Sonny's has committed to raise a minimum of $25,000.
"March of Dimes is appreciative to once again have the support of Sonny's Real Pit B-B-Q during Prematurity Awareness Month,†said Paula Howell, March of Dimes regional vice president. "Sonny's support will help the March of Dimes fund research and programs that impact families right in your own community and give all babies the chance to be born healthy."
"We are proud to support this cause that affects too many families across this country," added Bob Yarmuth, Chairman/CEO of Sonny's Franchise Company.
During November, Prematurity Awareness Month, the March of Dimes focuses the nation's attention on the impact premature birth has on babies and families and communities, such as in Central Florida where more than 29,000 babies were born too soon last year. Preterm birth is a serious and costly health problem and is the leading cause of death in the first month of life. One in every eight babies is born too soon each year in the United States, and the preterm birth rate has increased more than 20 percent since 1990. Preterm birth costs the nation more than $26 billion a year.
Sonny's has partnered with the March of Dimes on various community initiatives including participating in the March For Babies, Signature Chefs, Mud Volleyball and more.
The March of Dimes is the leading nonprofit organization for pregnancy and baby health. With chapters nationwide and its premier event, March for Babies, the March of Dimes works to improve the health of babies by preventing birth defects, premature birth and infant mortality. For the latest resources and information, visit marchofdimes.com or nacersano.org.
Floyd "Sonny" Tillman founded Sonny's Real Pit Bar-B-Q in 1968 in Gainesville, Florida. Today, Sonny's has more than 125 restaurants with over 6,000 team members in nine southeastern states. To view a menu or to learn more about Sonny's Bar-B-Q, visit www.sonnysbbq.com.
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