Join the Sonny’s BBQ Influencer Ambassador Program

Are you passionate about BBQ and community? We invite you to apply to become a Sonny’s BBQ Influencer Ambassador. As a valued member of our community, you will have the opportunity to spread the joy of BBQ, foster moments of kindness, and celebrate the warmth of family gatherings.

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Join us in demonstrating how Sonny’s BBQ brings convenience and unforgettable flavor to every table. Apply now and help us share the spirit of BBQ at every event

Brand Ambassador Application

Step 1 of 3

Your Information

Full Name(Required)

Email Address(Required)

Phone Number(Required)

Your Location:

City(Required)

State(Required)

Your Rate:

Describe Your Fee Structure (Optional):

Upload a Rate Card (Optional):

Accepted file types: pdf, jpg, png, Max. file size: 3 MB.

Sonny's Background

Why do you want to be a Sonny's BBQ ambassador? (100-200 words)(Required)

What are your three core values that you bring to your content creation and followers? (100-200 words)(Required)

Which Sonny’s location is ‘your Sonny’s’?

Location:(Required)

Are you willing to participate in events or campaigns hosted by Sonny's BBQ?(Required)

Yes

Terms(Required)

By submitting this form, you agree to comply with Sonny’s BBQ influencer ambassador guidelines and terms of service.

Phone

This field is for validation purposes and should be left unchanged.

Empowering Our Ambassadors

As an ambassador, you will create content that reflects your unique style and values. You have the freedom to choose themes that resonate with you—whether it’s showcasing the joy of BBQ, fostering community kindness, celebrating family, or highlighting the convenience of our services.

The Campaign and Perks

First-to-Know: Receive advance announcements about menu updates and special events.
RABBQ Rewards: Opportunities for top ambassadors to win BBQ treats for their communities.
Feedback Influence: Participate in an annual survey to share your experiences and suggestions.
Compensation: Receive set compensation for your contributions.
Exclusive Merchandise: Enjoy special Sonny’s BBQ ambassador gear.

How It Works

Apply Now

Interested in joining? Apply today and help us spread the spirit of BBQ

Get Started

Wait to hear back from our team and complete the onboarding.

Choose Topics

Select from a wide range of themes each quarter that best fit your interests and style.

Create & Review

Follow our guidelines to craft your posts. Our team will review and provide feedback to fine-tune your content.

We look forward to a successful partnership and are excited to see how you will bring the spirit of Sonny’s BBQ to life in your community.

Apply Now

About Sonny’s BBQ

Founded in 1968 in Gainesville, Florida by Floyd “Sonny” Tillman and his wife, Lucille, Sonny’s BBQ has grown from a local BBQ joint into a thriving brand with nearly 100 locations. Despite this growth, our commitment remains the same: slow-smoking over oak, serving generous portions, and embodying Southern hospitality. Our mission is to spread the spirit of BBQ through initiatives like ‘Q the Kindness, Random Acts of BBQ, and Pitmaster Program.

Learn More